Orbit's Ice Mints Ad Hijacks Snowmaking Machine | Adweek Orbit's Ice Mints Ad Hijacks Snowmaking Machine | Adweek
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Orbit's Ice Mints Ad Hijacks Snowmaking Machine

PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice. I mean, sure, it's ugly as hell and ruins the pristine beauty of the Alps. But you know you love it anyway. Comunicadores via PSFK

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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