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Last year, Virgin Media in the U.K. introduced an ad character who's literally a night owl, staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black.
A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends Ally to Litchfield Penitentiary, where she becomes the latest orange-clad newbie inmate. And the show's famous characters even filmed scenes with their freaky new cellmate.
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