Orange loves your goofy self in Saatchi ads | Adweek Orange loves your goofy self in Saatchi ads | Adweek
Advertisement

Orange loves your goofy self in Saatchi ads

Matteo

Saatchi & Saatchi in Switzerland and European telecom powerhouse Orange get it right in this new campaign, which is amusing and filled with fun bits while not going totally over the top. A trio of character-study vignettes (one below, two more after the jump) unfold like Euro art-house comedies as they illustrate how balancing talk, text and Web services from Orange based on one's personality can be useful to consumers. The jockeys-emerging-from-manholes-and-cars sequence in "Tania the Party Planner" is especially inspired. So are the final frames of "Apology Nico," in which the perpetually late anti-hero leaps from a dock to catch a boat, slowly falls toward the water ... and makes a splash. Best of all is "Matteo the Online Romancer," with its lean-faced Lothario at one point getting a mouthful of blonde lip-service from a hygienist while in the dentist's chair. He's in for a different kind of root canal!


Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS