Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Amsterdam Worldwide and PandaPanther have fashioned a campaign celebrating the 60th anniversary of Asics’ Onitsuka Tiger sneaker. The effort draws on the brand’s Japanese heritage, retelling the legend of the “Zodiac Race,” in which 13 animals battle for one of 12 spots on the Zodiac calendar. TheLadders.com spokesmonster Guilala was the loser. Not really. The delightfully over-the-top three-minute animation above tells the whole story. It plays like a turbo-charged cross between a ’60s Rankin/Bass special, cutting-edge anime and Hello Kitty.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in