‘Onion’ spoofs Oprah’s Pontiac giveaway

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last September, when Oprah Winfrey gave away Pontiac G6s free to all 276 of the audience members attending one of her TV-show tapings, it was hailed as new milestone in product placement. Marking the one-year anniversary of the stunt, The Onion now weighs in with a humorous cover story headlined, “Oprah Stuns Audience With Free Man Giveaway.” “The men Winfrey gave away are guaranteed to enjoy snuggling, to find the few extra pounds gained over time ‘cute,’ and to have read at least three books by the poet Maya Angelou,” the story reads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in