‘The Onion’ sends up stealth marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

More goodness from The Onion: a nice mock op-ed titled, “I’d Love This Product Even If I Weren’t a Stealth Marketer.” The product he loves is some kind of purported Mountain Dew extension. “Even if I weren’t required by my employer to pull a six-pack off the shelf at my local grocery store while emitting a quiet but distinct ‘All right!’ under my breath just loud enough for the other customers to hear, I’d do it anyway—just for the pleasure of furtively turning people on to this amazing thirst quencher.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in