Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What would the Subservient Chicken do if told to slap himself twice? I ask because some Web promotions are down right abusive. Take New York FM radio station Hot 97 (please). The station streamed video on its Web site of a “smackfest” contest, pitting two women in each bout who slap each other silly in a bid to win up to $5,000. A DJ served as “referee,” telling the combatants when to let loose with a vicious slap.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in