Olson staff freeze ass off for self-promotion


The e-mail from Jennifer Weismann, the new communications director at Olson, began thusly: "With wind chills dipping to -25 and -30 this week in Minneapolis, exposed skin can become frostbitten in 5 minutes or less. So why did our Olson leadership team take this picture? Mostly because I thought it was funny to make everyone go outside and pose." See a larger photo here. The point, I guess, is to present Olson as the "hot" agency from cold climes ("stone cold hot," as the e-mail's subject line put it). Jen is probably a bad hire, but she'll get this agency on the cover of Fast Company someday—if the employees don't freeze to death first. Actually, this stunt will make any upcoming layoffs (let's pray they don't happen) a lot more palatable. Some staffers may even volunteer. Of course, the folks at Crispin would've gone topless, just to prove they could.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS