Olson staff freeze ass off for self-promotion

The e-mail from Jennifer Weismann, the new communications director at Olson, began thusly: “With wind chills dipping to -25 and -30 this week in Minneapolis, exposed skin can become frostbitten in 5 minutes or less. So why did our Olson leadership team take this picture? Mostly because I thought it was funny to make everyone go outside and pose.” See a larger photo here. The point, I guess, is to present Olson as the “hot” agency from cold climes (“stone cold hot,” as the e-mail’s subject line put it).