"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old Spice Wild Collection "smell products." That's because he's a wild animal. But luckily, he has a futuristic wolf-to-human translator voice box contraption strapped to his neck, so he can explain himself to you, and why he's so awesome at what he does. His advice? "Follow my twitters" and "Readings my blog" to learn more about Old Spice. Failing to do so could result in your being swiftly devoured. Bring in the meat sacks! The campaign, by Wieden + Kennedy, follows the recent snarling-wolf- and screeching-eagle-heavy ads for the client's Wolfthorn and Hawkridge scents.

Mr. Wolfdog saying hi. I'm proud to be Old Spice’s first nonhuman Director of Marketing and look forward to being even prouder. End tweet.

— Director Wolf Dog (@DirectorWolfDog) March 11, 2013