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Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s, the ads quickly take a surrealist turn. In the 15-second version, the singing narrator struggles to keep up with the ad's transition from shower to basketball-watermelon to soap. The 30-second execution follows a handsome doctor being stalked by his shower, even during surgery.
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