Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads | Adweek
Advertisement

Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads W+K spots take odd turns

Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s, the ads quickly take a surrealist turn. In the 15-second version, the singing narrator struggles to keep up with the ad's transition from shower to basketball-watermelon to soap. The 30-second execution follows a handsome doctor being stalked by his shower, even during surgery. A third spot will debut this summer. As always, Wieden + Kennedy manages to barrel past the line of absurdity while still somehow managing to keep the product front and center. Weirdness weirdness weirdness … buy soap.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS