Old Spice blitz includes a marriage proposal
Yesterday's blitzkrieg of 100-plus personal YouTube thank-you notes by Isaiah "Old Spice Guy" Mustafa was truly something to behold, and not just because it included a shout-out to AdFreak's own Tim Nudd. The Wieden + Kennedy team's reaction time was pretty incredible, as illustrated by my favorite video, below: a marriage proposal Mustafa made on behalf of a random guy on Twitter. @Jsbeals made this request of Old Spice: "Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin." Less than three hours later, Mustafa was holding a ring in the glow of candlelight and asking Angela to "make Jsbeals the happiest man in the world and marry him in real life." Obviously, with the request coming from such a beacon of masculine perfection, there was only one answer she could give. Now, that's engagement.
Email
Print
- Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- John McAfee Goes Full Charlie Sheen in Bizarre Ad Full of Guns, Drugs and Women
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
- Conan O'Brien to Advertisers: You Disgust Me, but I Will Take Your Money
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
