Old Spice ad director is working on a movie
In a surprising coup for ad junkies, this month's Esquire devotes an impressive two and a half pages to Tom Kuntz, director of instant commercial classics like Old Spice's "The Man Your Man Could Smell Like" and Skittles' "Beard." The profile examines how Kuntz manages to transcend quirkiness to create ads that are half modern art and half marketing gold. And like his spiritual predecessors Spike Jonze and Michel Gondry, Kuntz is apparently ready to get behind the camera for a full motion picture. "He is currently developing his first feature, a film noir that he'll describe only as surrealistic," Esquire notes. "And then there are plans for a television show based on his Web short 'Santasm,' about a small man sucking on a fat man's nipple." If the latter appears anywhere but Adult Swim, it will truly prove that Kuntz can sell anything to anybody. Speaking of which, check out our recap of Kuntz's most memorable commercial work after the jump.
Old Spice, "The Man Your Man Could Smell Like"
Skittles, "Beard"
CareerBuilder.com, "Tips"
FedEx, "Carrier Pigeons"
Axe, "Chocolate Man"
California Milk Processor Board, "White Gold Is White Gold"
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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