Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This week, Esquire posted a truly arbitrary list of the Top 10 Car Commercial Songs, which might as well have been called the Wilco/VW Playlist. Its rankings were determined by the mathematical formula of “(quality of song/fan disapproval) x odds we’d buy that car,” which is downright simple compared to the Moby Quotient. There are a few good picks on the Esquire list, namely Wilco’s beautiful and beautifully used “Either Way” in the commercial above.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in