OK Go Smacks 1,157 Instruments with a Chevy Sonic Video shot on crazy stunt course
You may have noticed OK Go briefly appeared in one of the Chevy commercials during the Super Bowl, and then showed up in an extended trailer for their new video right after the game. The latest and one of the best of the OK Go videos, it shows them successively whacking 1,157 homemade instruments—tuned to ensure they'd play the right note no matter where they were hit—with one Chevy Sonic. According to OK Go's press release, at first there had never been plans to show or feature any part of the video during the Super Bowl. "But then a funny thing happened. We finished the video, showed it to the bigwigs at Chevy and GM, and they fell instantly, head-over-heels in love with it. So much so that they immediately proposed a complete change of schedule to integrate it deeply into their Super Bowl plans." Unsurprisingly, it's already at well over 1 million views. And all those sounds are real. The only word for it is: amazeballs.
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Cadillac Nears Decision in Creative Review
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.