OK Go Smacks 1,157 Instruments with a Chevy Sonic | Adweek OK Go Smacks 1,157 Instruments with a Chevy Sonic | Adweek
Advertisement

OK Go Smacks 1,157 Instruments with a Chevy Sonic Video shot on crazy stunt course

You may have noticed OK Go briefly appeared in one of the Chevy commercials during the Super Bowl, and then showed up in an extended trailer for their new video right after the game. The latest and one of the best of the OK Go videos, it shows them successively whacking 1,157 homemade instruments—tuned to ensure they'd play the right note no matter where they were hit—with one Chevy Sonic. According to OK Go's press release, at first there had never been plans to show or feature any part of the video during the Super Bowl. "But then a funny thing happened. We finished the video, showed it to the bigwigs at Chevy and GM, and they fell instantly, head-over-heels in love with it. So much so that they immediately proposed a complete change of schedule to integrate it deeply into their Super Bowl plans." Unsurprisingly, it's already at well over 1 million views. And all those sounds are real. The only word for it is: amazeballs.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement