Ohio Lottery gets crafty with its holiday ads

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Speaking of nutty holiday ad characters, Northlich introduces an overeager arts-and-crafts enthusiast in its new spots for the Ohio Lottery. One ad is posted below; see a bunch more here. The theme is "Makin' It Fun With Maggie." But in Ohio, as in Illinois and every other state, lottery tickets just aren't much fun as gifts. If they're losers, it's like not getting a present at all. If they're winners, it's worse, because then you feel obliged to share, since the giver will be pissed off if he doesn't get a cut.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in