Oh no, Alex Bogusky broke up with Twitter | Adweek
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Oh no, Alex Bogusky broke up with Twitter

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Twitter is losing Alex Bogusky. I repeat, Twitter is losing Alex Bogusky. This morning, after posting for three months, the Crispin Porter + Bogusky creative leader said he's packing it in. "Signing off twitter. Just not for me. I really enjoyed the time and it was fun to follow and be followed by such a lively group. Love, Alex." No, sir, we will not let you go. Steve Wax, a partner at digital shop Campfire, has suggested a boycott of all CP+B brands until Alex agrees to share his every thought with the world. On a more serious note, it's too bad. Bogusky was interesting, often funny and frequently interacted with other users. (CP+B confirmed it was actually Bogusky, not a doppelganger.) He even took a shot at Bob Greenberg after the R/GA CEO dismissed Crispin's work as "viral stunts." Is his losing interest a sign that Twitter has jumped the shark?

—Posted by Brian Morrissey

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