Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A couple of recent road-safety PSAs have shown time running backwards to make the point that drunken accidents can't be reversed. The ravaging effects of AIDS can be reversed, however, as shown in this powerful Ogilvy spot for South Africa's Topsy Foundation—which uses a time trick that's not revealed until the end, when we realize that woman isn't dying but is actually getting better. Potential contributors should be suitably stirred by seeing their patronage imbued with the power to cheat the reaper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in