Ogilvy builds viral photo feature for Kodak

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Don’t worry, your children are safe from this infamous photo of Donny Deutsch. It’s not hanging in a museum (at least not yet). This is a screen grab from a commercial we cobbled together using an interactive feature on Kodak’s Web site, developed by OgilvyOne. You upload five photos, and the site incorporates them into a heartwarming Joe Pytka-directed commercial about the timeless appeal of great photography. You can then send the video to friends (or perhaps foes).

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