Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Space travel is shaping up as a popular back-to-school theme this year. First, we had the BBC spot (advertising a documentary series about schools) in which a mother sends her little girl floating off in an astronaut suit, as David Bowie's "Space Oddity" plays. (Hopefully she'll fare better than Major Tom.) Now, we get this OfficeMax spot, in which a mom daydreams about her daughter becoming an astronaut—a vision that convinces her to invest in the kid today by buying her a new computer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in