Octo-Woman Gets Lucky in Loony Ad for New York Lottery Perlorian Brothers go out on a limb
MJZ directors The Perlorian Brothers, last seen making snuggly footwear out of cats, are back with their latest crazy commercial—the New York Lottery spot below, celebrating the efficiency and apparent good luck of eight-armed women. The ad is for a game called Money Vault Multiplier—thus the multiples theme. Our freakish office-worker hero has multiple arms, multiple voices, and a way to multiply her money via the scratch game. The actress has a suitably insane look about her. Obviously her appendages aren't real, but her unhinged facial expressions? Hard to say—they could be real. Hey, you never know. Credits below.
CREDITS
Client: New York Lottery
Spot: "If"
Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Group Creative Director: Rich Sharp
Group Creative Director: Mike Sullivan
Creative Director/Copywriter: Scott Cooney
Director of Broadcast Production: Ed Zazzera
Executive Producer: Teri Altman
Directors: The Perlorian Brothers
Production House: MJZ
Visual Effects: MPC
Editor: John Piccolo
Sound Mixing: Tom Jucarone, Sound Lounge
Email
Print
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- Just Imagine: Hotel Furniture at Home
- Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- John McAfee Goes Full Charlie Sheen in Bizarre Ad Full of Guns, Drugs and Women
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Annie Leibovitz Revisits Her Famous Photo of John Lennon and Yoko Ono
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
- Target Embraces Superheroes, but the Real Star Is Supermom
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
