Ocean Spray's cranberries take to the road | Adweek
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Ocean Spray's cranberries take to the road

Bogs

As slogans go, "Bogs Across America" isn't one that trips off the tongue. But when you see a cranberry bog set up in New York City's Rockefeller Center, part of Ocean Spray's Bogs Across America promotional campaign, it's quite a sight. As an item on Ocean Spray's Web site says, "Good thing Fashion Week's not in October because when we bring our 'Big Apple Bog' to Rockefeller Center, hip-high waders will be all the rage." And indeed, the temporary bog does have several Ocean Spray folks wading around in it, hip-high boots and all. The bog is in New York through Thursday and in L.A. on Oct. 15-17. For you bog aficionados out there, it's a spectacle not to be missed.

—Posted by Mark Dolliver

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