The obvious response to "Dick in a Box"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Of course, this was inevitable—after the success of SNL‘s "Dick in
a Box"
(it’s exactly what it sounds like, in case you’ve missed it), a female response has been circulating for the last week or so: My Box in a Box. Besides being funny, the parody includes mentions of Taco Bell and Starbucks, with logos— so, does that make this viral marketing? You be the judge: "Taco Bell might make you sick but my taco’s certified.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in