The obvious response to "Dick in a Box" | Adweek The obvious response to "Dick in a Box" | Adweek
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The obvious response to "Dick in a Box"

Of course, this was inevitable—after the success of SNL's "Dick in a Box" (it's exactly what it sounds like, in case you've missed it), a female response has been circulating for the last week or so: My Box in a Box. Besides being funny, the parody includes mentions of Taco Bell and Starbucks, with logos— so, does that make this viral marketing? You be the judge: "Taco Bell might make you sick but my taco's certified. You might like Starbucks muffins, but my muffin tastes good too." As is to be expected, there's a Web site, myboxinabox.com, where you can tip the creator and buy the official T-shirt with the slogan, "My box is just for you."

—Posted by Kamau High

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