NYC unveils even more repulsive anti-fat ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New York City's health department grossed people out this summer with anti-obesity ads on the subway showing globs of human fat being poured from a soda bottle. Now, they've managed to one-up themselves with a video version. Dr. Thomas Farley, the city's health commissioner, tells Gothamist: "This video is playful, but its message is serious." Playful is possibly the last adjective I would have come up with. Via AgencySpy.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in