NYC Takes on Rude, Evil Cyclists in New Ads | Adweek
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NYC Takes on Rude, Evil Cyclists in New Ads

The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring Mario Batali, John Leguizamo, and Paulina Porizkova encourage basic urban bicycling behavior, like staying off sidewalks, yielding to pedestrians in crosswalks, and riding with traffic and not against it. Since this is NYC, they should also warn against riding across the hoods of cars stuck in traffic and targeting package-laden pedestrians for sport. (Yes, the campaign ignores the inconvenient fact that drivers are more of a hazard to cyclists than vice versa.) There's some local color when a doofus yelps, "Pawlina, it's a crawsswalk!" (Being from Boston, I know that "Pahlina" and "crahsswahlk" are the correct pronunciations.) Passersby berate the bad cyclists jerks, and some viewers have apparently taken offense, blasting the ads for promoting insult speech. Puh-lease. This is New Yawk. I got your indignation right here.



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