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The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring Mario Batali, John Leguizamo, and Paulina Porizkova encourage basic urban bicycling behavior, like staying off sidewalks, yielding to pedestrians in crosswalks, and riding with traffic and not against it. Since this is NYC, they should also warn against riding across the hoods of cars stuck in traffic and targeting package-laden pedestrians for sport.
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