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Old-timey TV sets with static-y screens in a darkened room with papers strewn across the floor? Artsy and cool, perhaps, but is it the best imagery for New York's WPIX Channel 11 to plaster across NYC subway ads to promote its news operation? It seems to imply traditional media can't pay the lighting bills in the Internet age. Or that they were forced to make a midnight move because the rent was overdue. The tagline, "We break news.
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