Nothing Sells Air Conditioners Like Flabby Dads in Their Underpants

Shield your eyes from new Saatchi ad

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Conventional wisdom says a montage of fat dads in their underpants is a bad way to sell air conditioners. But Argentine ad agency Del Campo Nazca Saatchi & Saatchi has proven it's fantastic at selling the need for them. The spot below suggests that, in summertime, an air-conditioning unit might be the one thing that protects your furniture and small appliances from middle-aged man butt condensation, not to mention what it would spare your poor, poor eyes.

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