Nothing Sells Air Conditioners Like Flabby Dads in Their Underpants Shield your eyes from new Saatchi ad
Conventional wisdom says a montage of fat dads in their underpants is a bad way to sell air conditioners. But Argentine ad agency Del Campo Nazca Saatchi & Saatchi has proven it's fantastic at selling the need for them. The spot below suggests that, in summertime, an air-conditioning unit might be the one thing that protects your furniture and small appliances from middle-aged man butt condensation, not to mention what it would spare your poor, poor eyes. The ad is great, and I would have searched for more information about it, but I'm hesitant about typing "dads in briefs" into a search engine.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.