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Nothing is more American than a Henry rifle

Beyond your run-of-the-mill commercials for bedside gun racks, we don't write nearly enough about firearms advertising. Above is a new 60-second spot for Henry Repeating Arms, founded in 1860 by Benjamin Tyler Henry just after he invented the repeating rifle. (During the Civil War, it became known as "the gun you could load on Sunday and shoot all week long.") The spot has a real patriotic flavor, as a man empties his house of everything that's not American made—and is left with only his Henry rifle hanging above the fireplace. Even the old woman knitting in the recliner gets carted out. Evidently, she was imported, too. (You assume she's the guy's mother, but the press materials say it's his mother-in-law, even though there's no wife around. Apparently they don't want you questioning the guy's own American heritage.) Below is one of the accompanying print ads, quoting company president Anthony Imperato, who has some fun with Barack Obama's April 2008 remark about bitter Pennsylvanians.

—Posted by Tim Nudd

Henry

See also:
Back-Up gun rack perfect for zombie attacks or family visits
Texas gun-store owner clarifies ad slogan

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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