Nothing is more American than a Henry rifle

Beyond your run-of-the-mill commercials for bedside gun racks, we don't write nearly enough about firearms advertising. Above is a new 60-second spot for Henry Repeating Arms, founded in 1860 by Benjamin Tyler Henry just after he invented the repeating rifle. (During the Civil War, it became known as "the gun you could load on Sunday and shoot all week long.") The spot has a real patriotic flavor, as a man empties his house of everything that's not American made—and is left with only his Henry rifle hanging above the fireplace.