Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Alice Cooper looks about 80 years old in this new Sony spot from TBWA, airing in the U.K. His roadie "Lloyd," who disturbingly bares his butt-crack at one point, looks even older. That's all part of the joke in this likable, Spinal Tap-inspired ad directed by George Hickenlooper of Epoch Films. It touts a Sony initiative designed to convince people to trade in their old televisions to get money toward new Bravias. Alice discusses his penchant for tossing TVs out of hotel-room windows, noting that it was easier to do in the '80s because "they bolt them to the wall now."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in