Not Butter adds Omarosa to its sad parade | Adweek Not Butter adds Omarosa to its sad parade | Adweek
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Not Butter adds Omarosa to its sad parade

I Can't Believe It's Not Butter continues its current Surreal Life experiment by adding Omarosa from The Apprentice to its new campaign. Following the Gary Coleman and Dustin “Screech” Diamond videos, Omarosa offers her own “confessional,” expressing remorse for her bad behavior over the years. Somehow this relates to the product. Promoting this is not what Omarosa’s publicist needs after yesterday’s screw-up.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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