North Dakota Baffled by Outcry Over Tourism Ad

'Arrive a guest. Leave a legend' execution is pulled

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

North Dakota. What happens there, stays there … for a few days. Then it gets bounced from the state's Facebook page and expunged from the tourism division's online catalog. Such was the fate of this ad (full image after the jump), which was posted to Boing Boing (their take: the ad is "offensively sleazy and desperately uncool") and bounced around the Internet from there. Folks complained that the photo of young guys and gals making eye contact through the window of a Fargo bar, with the copy "Arrive a guest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in