Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This new ad from the National Organization for Marriage—its first TV spot opposing attempts to legalize same-sex marriage in New York—is a fairly typical cut-and-paste negative ad. Inveighing against same-sex marriage, it uses smiling-bride-and-groom wedding photos, images of kids piling out of yellow school buses and a somber message about the Death Star blowing up our planet should same-sex marriages occur (not really the last one, but it does use some classic scare tactics). One of the most skewered phrases in the spot (the quote is blown up for maximum horror and derision) is "a teachable moment."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in