Nolan's Cheddar helps a mouse cheat death | Adweek Nolan's Cheddar helps a mouse cheat death | Adweek
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Nolan's Cheddar helps a mouse cheat death

Mouse

This video came out last year, but we missed it, so we're circling back. It's a fake 90-second cheese ad done for fun by British animatronics master John Nolan (who worked on Where the Wild Things Are, among other films). It shows a mouse having a nasty run-in with a trap, but that's just the beginning of the story. It's worth sticking with, even for the squeamish. Nolan used a live mouse for the opening shots and animatronics for the rest. "The rat was actually a robot I made covered in silicon," he says. "It still had its real hair and nails of a dead rat, but I had to punch this in individually into the synthetic skin, a bit like how hair transplants work." For more, check out Nolan's Web site, where he posted this quote on his homepage: "I thought your mouse commercial was horrifying. I know it went 'viral' and you certainly got your 15 minutes of fame. Shame on you. I actually gasped. It made me sick." Via Adverblog.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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