No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps

Just hope it doesn't rain

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Swiss conceptual artists Frank and Patrick Riklin can add "hotelier" to their respective CVs now, as they've created an "open air hotel" above the Swiss Alps. Called the Null Stern, it's really just a double bed, a tile floor, two end tables and two lamps, with no walls or ceiling protecting occupants from the surrounding wilderness. It's more of an open Airbnb, really.

The brothers Riklin think "sightseeing" should be a more literal process that doesn't stop when tourists return to their hotels after an eventful day, and they plan to open similar outdoor hotels around Switzerland.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in