No room for Fabio in this spoof | Adweek No room for Fabio in this spoof | Adweek
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No room for Fabio in this spoof

I_cant_believe_its_not_torture_4 Maybe you remember those iRaq iPod spoof posters that were showing up in the New York City subway system, among other locales, last year. Here’s the same concept applied to “I Can’t Believe It’s Not Butter,” sent in to Boing Boing by a reader. Last time we checked, whoever is behind this hasn’t been able to infiltrate the local Stop ’n’ Shop to adorn tubs of pseudo-butter with this new, um, treatment.

—Posted by Catharine P. Taylor

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