No more chimps and gorillas in advertising? | Adweek No more chimps and gorillas in advertising? | Adweek
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No more chimps and gorillas in advertising?

Jonah

Prodded by the well-meaning folks at PETA, the Ad Council says it no longer supports the use of great apes in ads (including chimpanzees and gorillas) because the creatures are often treated badly. PETA vows that it will be "following up with the CEOs of all the top U.S. ad agencies that sit on the Ad Council's executive board, requesting that they follow suit." Many execs will probably roll their eyes and crack wise ("But most of my creatives are monkeys. Ha ha ha!") when that call comes through. But frankly, PETA's doing all of us a favor. Apes are just intelligent enough to unionize one day and bring commercial production grinding to a halt. And their desire to subjugate humankind in a post-apocalyptic world has been well documented, so why piss them off ahead of time? Via Adrants.

—Posted by David Gianatasio

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