#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water, the last thing they want is to stand there while their parents rub sunscreen all over them.
Nivea has a somewhat elaborate solution to that problem. The brand created a waterslide—the SunSlide—that dispenses waterproof sunscreen so kids get completly covered while enjoying the sun and playing on an awesome inflatable slide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in