Nissan Leaf Offers Free Taxi Rides on Twitter Tweet your destination and #6XCHEAPER
Nissan is tooting its own horn about recent AKQA-engineered promotions in London and Amsterdam that offered free taxi rides in Leaf electric vehicles in exchange for people tweeting their destination and using the #6XCHEAPER hashtag. Powering electric cars, we're told, is six times cheaper than fueling their comparable gasoline-burning counterparts. Fair enough, though these zero-emission Leaf taxis look about 60XSILLIER than conventional cars. They were tricked-out with cost-savings signage that screamed, "Look at me, I'm a cheapskate riding in an infographic!" (And I really get a charge out of that goofy blue power plug.) I bet all the folks tooling around London in British Airways 747s pointed and laughed when they pulled up next to one of those Leafs (Leaves?) at a stoplight. Via PSFK.
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- The World of 'Green Advertising'
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Brands Favor Social Shares Over Likes
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







