Nissan Leaf Offers Free Taxi Rides on Twitter Tweet your destination and #6XCHEAPER
Nissan is tooting its own horn about recent AKQA-engineered promotions in London and Amsterdam that offered free taxi rides in Leaf electric vehicles in exchange for people tweeting their destination and using the #6XCHEAPER hashtag. Powering electric cars, we're told, is six times cheaper than fueling their comparable gasoline-burning counterparts. Fair enough, though these zero-emission Leaf taxis look about 60XSILLIER than conventional cars. They were tricked-out with cost-savings signage that screamed, "Look at me, I'm a cheapskate riding in an infographic!" (And I really get a charge out of that goofy blue power plug.) I bet all the folks tooling around London in British Airways 747s pointed and laughed when they pulled up next to one of those Leafs (Leaves?) at a stoplight. Via PSFK.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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