Nissan Juke: better than a swimsuit model?

TBWA\Chiat\Day Los Angeles, OMD, Nissan and Sports Illustrated have joined forces for “Model Search,” in which eight swimsuit models are competing for a spot in the next SI swimsuit issue. Ads feature the models squaring off against a Nissan Juke (model vs. model) in a series of contests measuring traits like “curb appeal,” “agility” and “aerodynamics.” The concept is OK, and the dim-witted host is amusing, but they’re trying to promote a lot of stuff here, so the effort feels a bit too unfocused.