Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box

Reddit blows automaker's cover

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it was delivery day!

A Reddit user on Monday posted this photo from Madison, Wis., noting: "What's the largest item you can have shipped from Amazon? Because I think my neighbor just got it." A commenter soon pointed out the Nissan partnership, which seemed to be the most obvious explanation of such an epic delivery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in