Nike's World Cup ad curse captured in video | Adweek Nike's World Cup ad curse captured in video | Adweek
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Nike's World Cup ad curse captured in video

Yesterday, we wrote about the curse of Nike's "Write the Future" spot, with the ad's major stars underperforming so woefully at the World Cup. Helpfully illustrating the point is the handy "Write the Future" remix above, with pre- and in-tournament footage showing just how bleak many of the players' futures turned out to be in South Africa. On a related note, check out the interview below that Eleftheria Parpis did in Cannes last week with Eric Quennoy and Mark Bernath, co-creative directors on the "Write the Future" project at Wieden + Kennedy in Amsterdam. They talk about giving Adidas a run for their money and how they reversed the traditional distribution model in getting this spot noticed worldwide.

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