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When I first saw the ads for Reebok EasyTone, I thought it was a funny product suitable for infomercial land. The entire premise is laughable: Ladies can firm their legs and butts without the hassle of actual exercise. No, instead they just need to do their normal walking in magic
shoes. Turns out both Reebok and Sketchers, which makes category leader
Shape-Ups, were onto a $1 billion market. Never underestimate the potential
for a quick fix.
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