Nike CEO defends Tiger Woods commercial
Here's Nike CEO Mark Parker speaking about Tiger Woods at last week's Innovation Uncensored conference in New York, hosted by Fast Company. Asked how tough it's been to stick by Woods from a PR standpoint, Parker says it actually "hasn't been that difficult"—that they've supported him, plain and simple, and been consistent about that. He goes on to talk about Wieden + Kennedy's controversial Nike ad with the Earl Woods voiceover, and is obviously thrilled to have created "clearly one of the most polarizing ads I think that we've had out in a while."
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
