Nike and Wieden pay tribute to '90s hip-hop | Adweek Nike and Wieden pay tribute to '90s hip-hop | Adweek
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Nike and Wieden pay tribute to '90s hip-hop

Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days with four NBA stars who are just as bad on the mike—but at least seem to realize it. "Don't Criticize (Hyperize)" is a bizarre and endearingly subtle parody of '90s hip-hop featuring Rashard "Ice-O" Lewis, Andre "Chief Blocka" Iguodala, Kevin "Velvet Hoop" Durant and the always awesome Mo Williams, who claims one of the best rap pseudonyms ever with "Fog Raw." At first blush, the song is pretty painful, but it's worth a few watches just to catch the endless references to decade-old fads. And for Lewis's top-notch lyric, "If you like staying on the ground, maybe you should wrestle."

—Posted by David Griner

See also:
Nike's in-your-face Hyperdunk ads rejected
Dwight Howard sick of the Kobe/LeBron ads

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