Nicorette inspiring important name changes | Adweek Nicorette inspiring important name changes | Adweek
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Nicorette inspiring important name changes

Nicorette

It looks like an actor from one of TBWA\Chiat\Day's Skittles commercials escaped and landed in the New York shop's new Nicorette spot. In the ad below, the long-haired, bearded, sad-looking fellow is saddled with the non-manly name of Veronica, as his parents apparently wanted a girl. Upon hearing that Commit smoking-cessation lozenges are changing their name to Nicorette (as GlaxoSmithKline consolidates the former product under the latter brand name), Veronica dreams of following suit. Sadly, there's no appearance by the Nicorette Suckometer, which could quantify for us just how much this guy's name—and life—truly sucks.

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