Nicorette inspiring important name changes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It looks like an actor from one of TBWA\Chiat\Day's Skittles commercials escaped and landed in the New York shop's new Nicorette spot. In the ad below, the long-haired, bearded, sad-looking fellow is saddled with the non-manly name of Veronica, as his parents apparently wanted a girl. Upon hearing that Commit smoking-cessation lozenges are changing their name to Nicorette (as GlaxoSmithKline consolidates the former product under the latter brand name), Veronica dreams of following suit. Sadly, there's no appearance by the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in