Nicole Richie set to bathe New Yorkers in Diet Dr Pepper | Adweek Nicole Richie set to bathe New Yorkers in Diet Dr Pepper | Adweek
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Nicole Richie set to bathe New Yorkers in Diet Dr Pepper

NicolerichieFor New Yorkers who already despise Valentine’s Day, here’s more bad news: We’ve just heard that Nicole Richie will be leading an army of Cadbury Schweppes drones on Tuesday in handing out free samples of Diet Dr Pepper all across the city. We’re all for “falling in love with great taste,” as the press release puts it, but we don’t get where this “Hollywood sweetheart” (also from the press release) fits in. A brand manager at the company says he wants to emphasize that “there’s nothing diet about Diet Dr Pepper.” If you don’t want people thinking “diet,” why hire a skeleton? Unfortunately, there’s no map available of Ms. Richie’s route, so you’ll all just have to fend for yourselves.

—Posted by Tim Nudd

Photo: Jacqui Wong/AdMedia/Newscom

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