Nicolas Sarkozy, child star of a detergent ad | Adweek Nicolas Sarkozy, child star of a detergent ad | Adweek
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Nicolas Sarkozy, child star of a detergent ad

Sarkozy

Much like two of his wives, it turns out French president Nicolas Sarkozy is a former model. He's shown here in a Bonux detergent ad, which has just surfaced. The ad is from 1967. Sarkozy was 12 then, but it's assumed the photograph was taken well before publication. Bonux was apparently the Cracker Jacks of detergents, so it made sense to put a child in the ads. Sarkozy's father, Pal Sarkozy de Nagy Bocsa, worked as an illustrator for Bonux at the time. His side gig was making young Nicolas feel like a complete loser. But while a bit embarrassing for the president, this glimpse into his past suggests future work for him once he leaves office. He could recreate that very picture as an adult for Airbus.

—Posted by David Kiefaber

Previously on AdFreak:
Hail Nicolas Sarkozy, king of all media!
Highlights from Nick Sarkozy’s Twitter feed

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