Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The NFL fumbled badly on Thursday with an ad on the NFL.com homepage touting fantasy football—by showing Kansas City Chiefs star Jamaal Charles being carted off the field with a season-ending knee injury. "Injury ruined your fantasy season?" said the headline. "Start again on NFL.com. It's not too late." So, Charles suffers a devastating injury, and the NFL uses it as a punch line. Classy. The ad was up for about an hour before the league removed it, saying it was a "mistake."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in