Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Even though the NFL’s Opening Kickoff 2005 show last night on ABC ran with a 10-second delay to blunt the possibility that Kanye West or Mick Jagger might say something nasty about Dubya, the whole thing was still riotous—NFL marketing at its most manipulative. In fact, for people with marketing on the mind, it was like a brain-teaser to figure out which demo the NFL was trying to hit with each specially selected musical act.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in