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Advertising is about to enter silly season, when award shows begin christening breakthrough campaigns that really, really are the Future of Advertising. That means overwrought award-show entry films showcasing a bewildering array of methods undertaken to communicate pretty simple messages. Swedish newspaper Dagens Industri, defending the much-derided print ad buy, created the great spoof awards entry film below, documenting how a Japanese car company promoted the launch of a new model … by building an entire zoo.
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